This is a timed quiz. You will be given 600 seconds to answer all questions. Are you ready?
600
Commercial (marketing or advertising) emails are OK to send after someone has unsubscribed. T/F
USA emails are part of the Can-Spam act and under FTC regulations
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Correct!
Wrong!
The Can-Spam act does allow for continued marketing or advertising emails after someone unsubscribed.
You post negative reviews about a competitor without buying the product or using the service. Choose the best answer.
As an employee of a company you represent them and may be subject to certain company rules.
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Correct!
Wrong!
Reviews should authentic.
The ad copy draft should be checked for plagiarism, copyrights, and trademarks. T/F
It is a best practice to always check for plagiarism and copyrighted works.
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Correct!
Wrong!
Draft ad copy should always be checked before publication.
You worked on several items including ad copy, images, emails, and a web page layout. Can these items be included in your portfolio? Choose the best answer.
Come marketing materials may be company confidential or date restricted.
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Correct!
Wrong!
Always best to discuss items for your portfolio with your manager.
Some types of businesses or products may be blocked or restricted from advertising on Facebook/Instagram (e.g. tobacco, firearms, alcohol, pornography, etc.) T/F
Social media platforms are private companies that may make their own rules.
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Correct!
Wrong!
As private companies they are free to manage their businesses as they see fit.
Google ads smart campaigns are an easy way for small businesses to get search ads started on Google for their business. Choose the best answer.
Search advertising is the #1 method of digital marketing.
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Correct!
Wrong!
Google Ads have a the Smart ads option, which is a great DIY for beginners.
Google Analytics reports on e-commerce(online) sales are impossible to verify.
Whenever you buy anything there is a record of payment (e.g. receipt, online transfer record, credit card transaction, etc.).
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Correct!
Wrong!
There are multiple systems logging data: website stats, sales data, and server logs. Correlated these should produce an accurate picture of the e-commerce activity.
Practice Quiz 2021
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