background on www.RVAtourism.com class project for MKTG-675 Digital Marketing at VCU

24 November 2020 Goal: To give students experiential learning by building out a tourism-focused website, offering digital products, connecting with social media, and running paid SEM & display ad campaigns. Leverage the “RVA” acronym for the Richmond, Virginia metro area.  Background: MKTG-675 Digital Marketing is an elective for evening MBA students at Virginia Commonwealth University. Read more about background on www.RVAtourism.com class project for MKTG-675 Digital Marketing at VCU[…]

Marketing automation

Basic Marketing Automation for small business Marketing automation is the technologies used to support your company’s marketing goals that run 24/7 and include automated responses. Examples of marketing automation include collecting emails from a landing page after a prospect clicks an ad or automatically sending new customers the latest quarterly newsletter when you get their Read more about Marketing automation[…]