Part 4 Customer Relationship Manager (CRM)

Part 4 Customer Relationship Manager (CRM) A brief recap: with our plan, emails, and landing pages all set up, what should your company do with the emails and data that has been collected? How can this data be effectively used? A sales-focused database to support the goals of the company is called a Customer Relationship Read more about Part 4 Customer Relationship Manager (CRM)[…]

Part 3-setup a landing page

Part 3-setup a landing page The third part of our series is the landing page. With a solid plan and working email, we can begin to collect emails and information. This element in marketing automation is a special (and perhaps the most important) page of your website, focused on achieving one thing – acquiring emails, Read more about Part 3-setup a landing page[…]

Email

Part 2-setup email Part 2 of our marketing automation series is about email. Typically, the first and best focus for a small business is to build a tribe of fans using emails. Why focus on emails? Because the best business strategy is to focus on the assets that your company owns, such as your logo, Read more about Email[…]

Marketing automation

Basic Marketing Automation for small business Marketing automation is the technologies used to support your company’s marketing goals that run 24/7 and include automated responses. Examples of marketing automation include collecting emails from a landing page after a prospect clicks an ad or automatically sending new customers the latest quarterly newsletter when you get their Read more about Marketing automation[…]