Study Guide

Practice quiz (also good to test for popups and system)

This is a timed quiz. You will be given 600 seconds to answer all questions. Are you ready?

Begin!

600

0%

Commercial (marketing or advertising) emails are OK to send after someone has unsubscribed. T/F

False.

True.

USA emails are part of the Can-Spam act and under FTC regulations

Show hint

Correct! Wrong!

The Can-Spam act does allow for continued marketing or advertising emails after someone unsubscribed.

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You post negative reviews about a competitor without buying the product or using the service. Choose the best answer.

Not ethical nor professional.

Ok to do. Capitalism rules!

As an employee of a company you represent them and may be subject to certain company rules.

Show hint

Correct! Wrong!

Reviews should authentic.

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The ad copy draft should be checked for plagiarism, copyrights, and trademarks. T/F

False.

True.

It is a best practice to always check for plagiarism and copyrighted works.

Show hint

Correct! Wrong!

Draft ad copy should always be checked before publication.

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You worked on several items including ad copy, images, emails, and a web page layout. Can these items be included in your portfolio? Choose the best answer.

Yes, if your manager OKs it and the release date has passed.

No.

Yes.

Come marketing materials may be company confidential or date restricted.

Show hint

Correct! Wrong!

Always best to discuss items for your portfolio with your manager.

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Some types of businesses or products may be blocked or restricted from advertising on Facebook/Instagram (e.g. tobacco, firearms, alcohol, pornography, etc.) T/F

False.

True.

Social media platforms are private companies that may make their own rules.

Show hint

Correct! Wrong!

As private companies they are free to manage their businesses as they see fit.

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Google ads smart campaigns are an easy way for small businesses to get search ads started on Google for their business. Choose the best answer.

Incorrect. You need to hire an ad agency to run ads on Google. There is no DIY ads capability.

Correct. There are many campaign types on Google Ads. Smart ads are a great first step for small businesses.

Search advertising is the #1 method of digital marketing.

Show hint

Correct! Wrong!

Google Ads have a the Smart ads option, which is a great DIY for beginners.

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Google Analytics reports on e-commerce(online) sales are impossible to verify.

None of these is correct.

True. There is no way to measure online sales.

True. Some people just leave items in the cart and never buy it.

False. The payment system (e.g. credit card) logs of all sales should correlate to Google Analytics E-commerce data.

Whenever you buy anything there is a record of payment (e.g. receipt, online transfer record, credit card transaction, etc.).

Show hint

Correct! Wrong!

There are multiple systems logging data: website stats, sales data, and server logs. Correlated these should produce an accurate picture of the e-commerce activity.

Continue >>

Practice Quiz 2021

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Prepare for the Digital Marketing quiz

CAN-SPAM act for USA email law

https://www.copyright.gov/fair-use/more-info.html  USA Copyright rules

https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking FTC endorsement guidelines

https://www.facebook.com/business/pages Facebook for business

https://www.facebook.com/policies/ads/ Facebook advertising policy

https://www.facebook.com/ads/library Facebook ad library

https://www.google.com/business/ Google my Business

https://www.bingplaces.com Bing Places for Business

https://ads.google.com/home/#!/ Google ads

https://support.google.com/youtube/answer/1646861?hl=en  YouTube 

https://aws.amazon.com/campaigns/smart-business/ AWS for small business

https://www.godaddy.com/help/what-is-an-ssl-certificate-542 GoDaddy SSL

https://ecosystem.hubspot.com/marketplace/apps/marketing/wordpress/wordpress HubSpot for WordPress

https://ecosystem.hubspot.com/marketplace/apps/ HubSpot marketplace

https://business.linkedin.com/marketing-solutions/linkedin-pages LinkedIn business page

https://www.linkedin.com/help/linkedin/topics/6042/6043/15493/your-linkedin-profile-overview?lang=en LinkedIn profile

https://wordpress.com/features/ WordPress overview

https://www.squarespace.com/ Squarespace overview

https://www.shopify.com/ Shopify overview

https://www.tiktok.com/business/en-US/ TikTok overview

https://analytics.google.com/analytics/academy/ Google Analytics academy

https://support.google.com/analytics/?hl=en#topic=9143232 Google Analytics help