MBA Digital Marketing class update for fall 2019

Virginia Commonwealth University School of Business

I have an update on the digital marketing (MKTG-675) class I teach at Virginia Commonwealth University. In August we began the semester with a schedule that included discussions ranging from internet basics (unique users, page views, & visits) through email to e-commerce then onto SaaS and ending up digital HR tools by December 1st. Also, we have reviewed two Harvard cases and heard from several really great guest speakers. We also did a project in Google Ads for several local RVA companies. This involved learning the basics of SEM, setting up the Google Ads tool and optimizing campaigns. Each client had a set budget, and we focused on researching keywords that would convert for their goals. 

I hope that by teaching the fundamentals of digital marketing, these graduate students can improve their organization’s marketing or start a new career in digital marketing. 

Google Ads clients

Local Realtor-service
 Mr. Feras Almomani, Realtor
Shaheen, Ruth, Martin & Fonville Real Estate

Jewelry e-commerce
Ms. Shonae Jones

Private chef
Mr. Emmanuel Baiden

Hindu Mythology ebook
By Dr. Krishna Sarma

Online learning videos
Rick Pauly

Guest Speakers
Ms. Arvinder Kaur, Metrics Matter
Mr. David Bradshaw, Bradshaw and son properties 
Ms. Terry Jacoby, Development Director and Ms. Beth Yurkovac, Operations Manager both with Dream Catchers at the Cori Sikich Therapeutic Riding Center 
Mr. Raj Roshan, Account Service Manager/ AdOps Analyst, Orbit Interactive
Mr. Ketan Nirpagare, Marketing Director, Brandon Sample Attorney at Law