July 4th is Independence Day in the USA. A day that we celebrate our freedoms from colonial England’s policies on taxes, representation, and property rights. The American Constitution and Declaration of Independence documents still ring true today. Commonsense approaches to governance that has evolved to support the modern age. Fast forward 243 years and we Read more about Independence Day is July 4th[…]
Last Fall, I did a SCORE workshop on digital marketing with a focus on social media for small businesses. Because of that event, I received an invitation to review social media for recruiting at the Virginia State Police (VSP) HQ for their trooper recruiters. The VSP Academy in Richmond where we met is large and Read more about Social media for recruiting including the Virginia State Police[…]
Part 3-setup a landing page The third part of our series is the landing page. With a solid plan and working email, we can begin to collect emails and information. This element in marketing automation is a special (and perhaps the most important) page of your website, focused on achieving one thing – acquiring emails, Read more about Part 3-setup a landing page[…]
Part 2-setup email Part 2 of our marketing automation series is about email. Typically, the first and best focus for a small business is to build a tribe of fans using emails. Why focus on emails? Because the best business strategy is to focus on the assets that your company owns, such as your logo, Read more about Email[…]
Digital Marketing workshop We had a great digital marketing workshop on “Mastering Digital Marketing” for the Richmond, Virginia SCORE chapter last week! We covered the basics of digital marketing and social media planning for a small business. I really enjoyed the questions from every small business perspective. The live practical exercise in building a social Read more about Richmond Virginia SCORE workshop[…]
Basic Marketing Automation for small business Marketing automation is the technologies used to support your company’s marketing goals that run 24/7 and include automated responses. Examples of marketing automation include collecting emails from a landing page after a prospect clicks an ad or automatically sending new customers the latest quarterly newsletter when you get their Read more about Marketing automation[…]
Every business needs a process to fuel growth Recently I was at lunch with a friend who is the CEO of a trucking software company and he described how many customers lack a business process to manage their companies. He stated that his company’s software would serve as the controlling business process. What keeps many Read more about Every business needs a process[…]
Veteran business owners are free on Vidjaa! Note: Vidjaa is now free. Since April 2018 we no longer have the gold plan. Thousands of small businesses are owned by veterans in America. Vidjaa was founded by a US Army veteran, so we are paying it forward. Vidjaa is the digital marketing e-learning site for small Read more about Veterans get Gold[…]
Today Vidjaa members can pay using Bitcoin! Note: Vidjaa has been free since April 2018. Independence from credit cards! Many small IT and Value Added Resellers (VARS) are using Bitcoins in their company, so we decided to make it easy for them to pay for Vidjaa just like their customers. Bitcoins and other cryptocurrencies are Read more about Happy 4th of July![…]