Hiring college students for digital marketing

Since I work at the business school in a local university, a common question that I get from small business owners is hiring marketing staff. They usually want these criteria for part-time help: 1-College students work for free (no pay) that need experience, and 2-Manage social media. In today’s business environment with full employment, most Read more about Hiring college students for digital marketing[…]

Part 6-Digital ads to generate website traffic

Part 6-Digital ads to generate traffic Digital ads and other advertising for small business serve to build your brand, generate awareness and spur demand. There are many DIY digital platforms for advertising such as Google, Facebook, Twitter, LinkedIn, among many others. Legacy or traditional advertising in the Yellow Pages, newspapers, magazines, billboards, radio, and TV Read more about Part 6-Digital ads to generate website traffic[…]

Part 5-Analytics

Part 5-Analytics Thanks to the magic of the internet, the collection of data and analytics is far more accessible than it ever was before, resulting in very accurate information. Unlike other mediums, almost 100% of online activities get collected as data which we analyze to make decisions that are far more fruitful. Google Analytics is Read more about Part 5-Analytics[…]

Part 3-setup a landing page

Part 3-setup a landing page The third part of our series is the landing page. With a solid plan and working email, we can begin to collect emails and information. This element in marketing automation is a special (and perhaps the most important) page of your website, focused on achieving one thing – acquiring emails, Read more about Part 3-setup a landing page[…]

Marketing automation

Basic Marketing Automation for small business Marketing automation is the technologies used to support your company’s marketing goals that run 24/7 and include automated responses. Examples of marketing automation include collecting emails from a landing page after a prospect clicks an ad or automatically sending new customers the latest quarterly newsletter when you get their Read more about Marketing automation[…]

Digital Marketing Strategy

Why have a digital marketing strategy? I was asked about creating a digital marketing strategy recently at a local accelerator here in Richmond, Virginia. As a marketing guy, I get a lot of questions that are mostly tactical or technology related. This one was strategic and I replied that the digital marketing strategy is developed Read more about Digital Marketing Strategy[…]