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practical digital marketing for small business

Independence Day is July 4th

July 4th is Independence Day in the USA. A day that we celebrate our freedoms from colonial England’s policies on taxes, representation, and property rights. The American Constitution and Declaration of Independence documents still ring true today. Commonsense approaches to governance that has evolved to support the modern age. Fast forward 243 years and we Read more about Independence Day is July 4th[…]

July 2019 SCORE workshop “Intermediate Digital Marketing”

My next digital marketing workshop at SCORE is coming up on July 23, 2019. I believe that Digital Marketing is a three-legged stool: 1-email, 2-social media, 3-Search Engine Marketing (SEM). SCORE is helping small businesses with workshops on each leg of the Digital Marketing stool. In the first workshop of this series, was on social Read more about July 2019 SCORE workshop “Intermediate Digital Marketing”[…]

Getting paid for your online sales in India

In a previous newsletter, we describe how Vidjaa is planning online sales of digital products in India. Why India? The middle class in India is booming and small businesses are thriving. As competition moves to digital platforms, we expect Small to Mid-sized Businesses (SMBs) to begin using digital marketing. Question: How does Vidjaa get paid? Read more about Getting paid for your online sales in India[…]

Hiring college students for digital marketing

Since I work at the business school in a local university, a common question that I get from small business owners is hiring marketing staff. They usually want these criteria for part-time help: 1-College students work for free (no pay) that need experience, and 2-Manage social media. In today’s business environment with full employment, most Read more about Hiring college students for digital marketing[…]

Social media for recruiting including the Virginia State Police

Last Fall, I did a SCORE workshop on digital marketing with a focus on social media for small businesses. Because of that event, I received an invitation to review social media for recruiting at the Virginia State Police (VSP) HQ for their trooper recruiters. The VSP Academy in Richmond where we met is large and Read more about Social media for recruiting including the Virginia State Police[…]

Fall 2018 events for Vidjaa have been busy

Social media presentations for Fall 2018 Fall in Richmond Virginia can be hot (>80F) with overnight frost warnings. The same can be said in groups making requests for presentations. September had one, October has two, and November has one. In the past six weeks I did: Digital marketing and social media workshop for SCORE Social Read more about Fall 2018 events for Vidjaa have been busy[…]

What no one tells you about. One year of running a website for a small business.

What no one tells you about. What is it like to run your company’s website for a year? As a national DIY digital marketing learning website, my experience is probably typical. If your website targets a specific city or region, the effort level may be easier. You may even get by without a website like Read more about What no one tells you about. One year of running a website for a small business.[…]