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practical digital marketing for small business

Part 5-Analytics

Part 5-Analytics Thanks to the magic of the internet, the collection of data and analytics is far more accessible than it ever was before, resulting in very accurate information. Unlike other mediums, almost 100% of online activities get collected as data which we analyze to make decisions that are far more fruitful. Google Analytics is Read more about Part 5-Analytics[…]

Part 4 Customer Relationship Manager (CRM)

Part 4 Customer Relationship Manager (CRM) A brief recap: with our plan, emails, and landing pages all setup, what should your company do with the emails and data that has been collected? How can this data be effectively used? A sales-focused database to support the goals of the company is called a Customer Relationship Manager Read more about Part 4 Customer Relationship Manager (CRM)[…]

Part 3-setup a landing page

Part 3-setup a landing page The third part of our series is the landing page. With a solid plan and working email, we can begin to collect emails and information. This element in marketing automation is a special (and perhaps the most important) page of your website, focused on achieving one thing – acquiring emails, Read more about Part 3-setup a landing page[…]

Email

Part 2-setup email Part 2 of our marketing automation series is about email. Typically, the first and best focus for a small business is to build a tribe of fans using emails. Why focus on emails? Because the best business strategy is to focus on the assets that your company owns, such as your logo, Read more about Email[…]

Richmond Virginia SCORE workshop

Digital Marketing workshop We had a great digital marketing workshop on “Mastering Digital Marketing” for the Richmond, Virginia SCORE chapter last week! We covered the basics of digital marketing and social media planning for a small business. I really enjoyed the questions from every small business perspective. The live practical exercise in building a social Read more about Richmond Virginia SCORE workshop[…]

Marketing automation

Basic Marketing Automation for small business Marketing automation is the technologies used to support your company’s marketing goals that run 24/7 and include automated responses. Examples of marketing automation include collecting emails from a landing page after a prospect clicks an ad or automatically sending new customers the latest quarterly newsletter when you get their Read more about Marketing automation[…]

Digital Marketing Strategy

Why have a digital marketing strategy? I was asked about creating a digital marketing strategy recently at a local accelerator here in Richmond, Virginia. As a marketing guy, I get a lot of questions that are mostly tactical or technology related. This one was strategic and I replied that the digital marketing strategy is developed Read more about Digital Marketing Strategy[…]

Every business needs a process

Every business needs a process to fuel growth Recently I was at lunch with a friend who is the CEO of a trucking software company and he described how many customers lack a business process to manage their companies. He stated that his company’s software would serve as the controlling business process. What keeps many Read more about Every business needs a process[…]

Veterans get Gold

Veteran business owners are free on Vidjaa! Thousands of small businesses are owned by veterans in America. Vidjaa was founded by a US Army veteran, so we are paying it forward. Vidjaa is the digital marketing e-learning site for small businesses. Vidjaa is focused on the IT and Value Added Resellers (VARs) segments where the Read more about Veterans get Gold[…]

Happy 4th of July!

Today Vidjaa members can pay using Bitcoin! Independence from credit cards! Many small IT and Value Added Resellers (VARS) are using Bitcoins in their company, so we decided to make it easy for them to pay for Vidjaa just like their customers. Bitcoins and other cryptocurrencies are growing in popularity and users. Vidjaa is first Read more about Happy 4th of July![…]