Interview with VeteranCrowd

Bob Louthan, CEO VeteranCrowd, interview Announcing a new Veteran led business conference!   Robert P. Louthan is Founder and CEO of VeteranCrowd. A 1982 graduate of VMI, and a 1986 UVA/Darden MBA, Bob has over 35 years of business experience, including over 23 years in Venture Capital, Private Equity, Mergers and Acquisitions. Commissioned a Combat Read more about Interview with VeteranCrowd[…]

Part 6-Digital ads to generate website traffic

Part 6-Digital ads to generate traffic Digital ads and other advertising for small business serve to build your brand, generate awareness and spur demand. There are many DIY digital platforms for advertising such as Google, Facebook, Twitter, LinkedIn, among many others. Legacy or traditional advertising in the Yellow Pages, newspapers, magazines, billboards, radio, and TV Read more about Part 6-Digital ads to generate website traffic[…]

Part 5-Analytics

Part 5-Analytics Thanks to the magic of the internet, the collection of data and analytics is far more accessible than it ever was before, resulting in very accurate information. Unlike other mediums, almost 100% of online activities get collected as data which we analyze to make decisions that are far more fruitful. Google Analytics is Read more about Part 5-Analytics[…]

Part 4 Customer Relationship Manager (CRM)

Part 4 Customer Relationship Manager (CRM) A brief recap: with our plan, emails, and landing pages all set up, what should your company do with the emails and data that has been collected? How can this data be effectively used? A sales-focused database to support the goals of the company is called a Customer Relationship Read more about Part 4 Customer Relationship Manager (CRM)[…]

Part 3-setup a landing page

Part 3-setup a landing page The third part of our series is the landing page. With a solid plan and working email, we can begin to collect emails and information. This element in marketing automation is a special (and perhaps the most important) page of your website, focused on achieving one thing – acquiring emails, Read more about Part 3-setup a landing page[…]

Email

Part 2-setup email Part 2 of our marketing automation series is about email. Typically, the first and best focus for a small business is to build a tribe of fans using emails. Why focus on emails? Because the best business strategy is to focus on the assets that your company owns, such as your logo, Read more about Email[…]

Richmond Virginia SCORE workshop

Digital Marketing workshop We had a great digital marketing workshop on “Mastering Digital Marketing” for the Richmond, Virginia SCORE chapter last week! We covered the basics of digital marketing and social media planning for a small business. I really enjoyed the questions from every small business perspective. The live practical exercise in building a social Read more about Richmond Virginia SCORE workshop[…]

Marketing automation

Basic Marketing Automation for small business Marketing automation is the technologies used to support your company’s marketing goals that run 24/7 and include automated responses. Examples of marketing automation include collecting emails from a landing page after a prospect clicks an ad or automatically sending new customers the latest quarterly newsletter when you get their Read more about Marketing automation[…]

Digital Marketing Strategy

Why have a digital marketing strategy? I was asked about creating a digital marketing strategy recently at a local accelerator here in Richmond, Virginia. As a marketing guy, I get a lot of questions that are mostly tactical or technology related. This one was strategic and I replied that the digital marketing strategy is developed Read more about Digital Marketing Strategy[…]

Every business needs a process

Every business needs a process to fuel growth Recently I was at lunch with a friend who is the CEO of a trucking software company and he described how many customers lack a business process to manage their companies. He stated that his company’s software would serve as the controlling business process. What keeps many Read more about Every business needs a process[…]