Part 3-setup a landing page The third part of our series is the landing page. With a solid plan and working email, we can begin to collect emails and information. This element in marketing automation is a special (and perhaps the most important) page of your website, focused on achieving one thing – acquiring emails, Read more about Part 3-setup a landing page[…]
Part 2-setup email Part 2 of our marketing automation series is about email. Typically, the first and best focus for a small business is to build a tribe of fans using emails. Why focus on emails? Because the best business strategy is to focus on the assets that your company owns, such as your logo, Read more about Email[…]
Digital Marketing workshop We had a great digital marketing workshop on “Mastering Digital Marketing” for the Richmond, Virginia SCORE chapter last week! We covered the basics of digital marketing and social media planning for a small business. I really enjoyed the questions from every small business perspective. The live practical exercise in building a social Read more about Richmond Virginia SCORE workshop[…]